Roof'd
Move to your new home without moving a muscle.
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We build and test new products, fast.
Lulaq runs lean, evidence-led experiments across multiple markets. Small builds, real signal, and capital that only follows proof.
- 6
- Active experiments
- 5
- Markets explored
- 22+
- People received value
How we work
Every venture runs as a live experiment with real users. Nothing moves to the next stage until the evidence says it should.
01
Setting up the experiment
We write down the riskiest assumption before we write any code.
02
Build a small test
A narrow, shippable mvp: weeks, not quarters.
03
Read real signal
Live users = honest metrics.
04
Invest or retire
Evidence decides. We double down, restructure or we stop cleanly.
People
Team
A small group that builds, ships and measures.
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See their role and bio. Tap again to reset.
Sefer
Deliver your Back to school shopping to school from your living room.
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Prepair
Restore your spoilt device with trusted technicians without getting to town.
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Buqd
Why buy more books if you can read someone else's?
Upcoming event
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Jirani
Know what's happening in your neighbourhood.
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C
ConceptCladi
Coming soon.
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Work With Us
Beyond our own ventures, we're a small technical team open to select client projects, the kind where a lean, hands-on team is the right fit.
Product & app development
From concept through working build.
Website builds
Fast, clean, functional.
Systems & process design
The operational backbone behind a growing product.
Security testing
Finding the gaps before someone else does.
We take on a limited number of projects at a time, by design, so the ones we do take, we do properly.
Let's talk
For partners, prospective clients and collaborators. Tell us what you're working on and we'll come back to you.